For this project I worked in a group to create a partial rebrand and a full rebrand for the company, KidFit. For the partial rebrand we worked to modernize and simplify the brand so that it would appear more professional. For the full rebrand we made it a little friendlier and more playful to better appeal to younger kids. The result was two different options for a rebrand that we feel would be successful for KidFit to implement!
Partial Rebrand





